A dog is known for its sensitive skin and with it being the largest organ of its body, a dog’s skin plays a critical role in protecting internal organs, regulating temperature, and acting as a barrier against environmental elements.
However, the sensitivity of a dog’s skin means it is vulnerable to a range of issues, from allergies and infections to irritations and diseases. Understanding this sensitivity and knowing how to care for a dog’s skin is vital to keeping them healthy and comfortable.
Currently, shampoos and other cosmetic products for dogs do not require an INCI ingredients list, but dog-specific shampoos that are free from harsh chemicals and fragrances are advised. Over-bathing can strip the skin of its natural oils and when bathing a dog, one needs to ensure thorough rinsing to remove all soap residues which can irritate the skin. If a dog has dry skin, a moisturising spray or lotion designed for pets can be considered.
In 2024, several new pet care products featuring oat derivatives, such as Avena sativa (Oat) kernel extract, have been launched, particularly focusing on skin and ear health for dogs and cats. For example, products like the Avena Sativa Ear Cleanser and Cleansing Wipes are designed to gently clean and soothe irritated skin and ear areas using natural oat extracts combined with ceramides. These products are especially beneficial for pets with sensitive skin, as they are alcohol-free and fragrance-free, ensuring a non-irritating experience for both dogs and cats.
Additionally, oat straw extract, derived from Avena sativa, is gaining traction as a supplement for cognitive health and stress management in dogs. This natural ingredient offers potential benefits such as supporting brain health and modulating stress responses, which are key concerns for ageing or anxious pets.
These launches reflect a growing trend towards using natural, gentle ingredients in pet care to address specific health needs while minimising potential side effects.
Avena Sativa (Oat) kernel flour, or colloidal oatmeal, is well-known for its ability to soothe and hydrate dry, itchy skin.
Oat Cosmetics, one of our suppliers, has created an Oat COM USP data pack for pet care products wherein they share some interesting data about the benefits that can be derived from Avena Sativa (Oat) kernel flour for man’s best friend.
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