Ingredient News

aurafirm New Data

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We were pleased to launch our brand-new microbiome-focused data to support aurafirm's ever-increasing capabilities at SCS this month. The full results of this new data can be found in the new datapack, linked below, but we have picked out some highlights:

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Effective natural solubilizers are now comparable with synthetic

As the demand for natural and sustainable personal care products continues to gather pace on a global scale, the importance of sensory, aesthetic and effectiveness aspects of product ranges need to match the increasingly high expectations of customers who want as much natural and clean ingredients as possible in their hair and skin care products they choose to buy.

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